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China and Europe Join Hands to Create New Opportunities, Qiu Jianmin, Chairman of DEREN Electronics: Will Increase Investment in European Export Business

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On December 30, 2020, the leaders of China and Europe jointly announced the timely completion of the negotiation of the China-EU Investment Agreement. This "balanced, high-level, mutually beneficial and win-win" agreement will strongly stimulate the recovery of the world economy in the post-epidemic period and enhance the confidence of the international community in economic globalization and free trade. For Chinese and European enterprises, they will enjoy a better investment and business environment and market supervision treatment. DEREN Electronics, which has laid out ahead of schedule and achieved good results in automotive electronics and new energy vehicle business, is one of the representatives.

Qiu Jianmin, chairman of DEREN Electronics, said in an interview with the state media recently that the signing of the China-EU Investment Agreement is a big New Year gift from the state to our private enterprises and provides a strong guarantee for our future development.

DEREN Electronics has a joint venture company "KSD" with a century-old German enterprise in China, which is committed to developing, producing and selling high and low voltage vehicle wiring harnesses and connectors for new energy and traditional fuel vehicles. Thanks to China's various preferential conditions for the introduction of foreign capital and the joint efforts of China and German, KSD has rapidly taken root in the domestic market with its strong market capability and complete research and development and manufacturing capabilities, becoming the core suppliers of Mercedes-Benz, BMW, Audi, FAW-Volkswagen and Volvo. And in terms of delivery, quality and cost, it has completely exceeded customer expectations and has been selected as an excellent supplier award by FAW-Volkswagen and Volvo Asia Pacific for two consecutive years.

On the other hand, Europe is DEREN Electronics' largest export market for products. In 2015, DEREN Electronics acquired Meta System (Meta), a company specializing in research and development, production and sales of on-board chargers and on-board sensors for new energy vehicles. Thanks to this opportunity, the Italian company Meta, which has a history of more than 40 years, has officially become acquainted with China and invested in the construction of Chongqing Meta production base in 2016. After a short period of five-year rapid development, Meta has deeply cultivated the two major markets of Europe and China and realized the global strategic layout of new energy vehicles. Its core product, the new energy on-board charger, is advanced in technology, with power coverage ranging from 3.3 KW to 22KW, which can meet the charging needs of different customers. It is currently the only manufacturer in the world that produces high-power 22KW on-board chargers, which is applied to Porsche's first generation electric sports car Taycan and represents the leading level in the on-board charger industry. Meta's customers are mainly in the European market and has become a core component supplier for international first-line automobile enterprises such as Porsche, BMW and PSA.

Qiu Jianmin said that at present Meta has research and development centers and production bases in both China and Italy, with a total of 1206 employees, one third of whom are research and development personnel. The company has the world's leading technology in the on-board charging system and power management system of new energy vehicles, and its products have been strongly recognized by European first-line vehicle brands. In 2020, even under the severe epidemic situation, the production scale of Meta still increased significantly compared with last year.

When talking about the market space for related businesses this year, he said that due to the influence of favorable policies such as new European carbon emission regulations, speed limit policies and new energy subsidies, the European electric vehicle market is expected to achieve rapid growth, and Meta, as the core supplier of many first-line European vehicle enterprises, will benefit significantly. It is expected that the production scale will continue to grow in the next few years.

Qiu Jianmin is full of confidence in the future development. He proposed that the company will increase investment in research and development, expand the markets of China and Europe, and make its own contribution to the development of domestic enterprises and national new energy vehicles.


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